About

A business advisor who happens to start with
your website

Most people reviewing your website are designers. Andrew is not. He looks at the site as one part of how the business finds, convinces and keeps customers.

Website Reviews came out of years of business advisory work, where the same pattern kept appearing: capable businesses with a professional-looking website that told customers almost nothing they needed to know.

The work is straightforward. Understand the customer. Understand what makes this business genuinely worth choosing. Then make the website say it, clearly, on every page, with an obvious next step.

Turning websites into your hardest-working salesperson.

For businesses that want to go further, the website is simply the entry point to a longer advisory relationship covering sales process, marketing strategy, customer journey, AI implementation and monthly mentoring.

The framework

Knowledge → Planning → Implementation → KPI improvement

Every engagement, from a free assessment to ongoing advisory, follows the same four steps.

  1. 01

    Knowledge

    Understand the customer, the market and the numbers before touching a page.

  2. 02

    Planning

    Turn that understanding into a sequenced, costed plan.

  3. 03

    Implementation

    Do the work, or guide the people doing it.

  4. 04

    KPI improvement

    Measure what changed, then improve it again.

Clients

Testimonials and case studies

Client stories will be published here. Ask for relevant examples in the meantime.

Start here

Find out what your website is costing you.

Start with the free Customer Focus Website Assessment. No obligation, no pitch — just an honest read of how your site looks to the customer you want.