A number you can
act on
We rate your website against every factor that decides whether a visitor becomes an enquiry. Each category is scored out of 10, with the reasoning written out, so nothing is a matter of taste.
A typical first assessment
This is what a real scorecard looks like for a well-designed website that was never built to sell. Good looking. Quietly expensive.
0.0/10
Overall score
- Costing you work0 – 4
- Doing its job5 – 6
- Winning customers7 – 10
Purpose
Is it instantly clear what this business exists to do?
0/10
Customer Problems
Does the site name the problems customers actually have?
0/10
Ideal Client
Would the right customer recognise themselves here?
0/10
Value Proposition
Is the value obvious within five seconds?
0/10
Differentiation
Is there a reason to choose you over the next tab?
0/10
Customer Journey
Does each page move the visitor one step closer?
0/10
Trust
Is there proof that you deliver what you promise?
0/10
Credibility
Do results, clients and experience appear where they matter?
0/10
Calls to Action
Is the next step obvious on every single page?
0/10
Lead Magnets
Is there a reason to make contact before buying?
0/10
SEO
Can the right people find you in the first place?
0/10
Content
Does the content answer real customer questions?
0/10
Conversion
Are visitors turning into enquiries at a healthy rate?
0/10
Follow-up Process
What happens in the hours after an enquiry lands?
0/10
Scores shown are an illustrative example. Yours will be based on your own website.
The lowest three scores are almost always where the money is.
Businesses instinctively want to improve their best categories. We do the opposite. Lift the weakest links in the customer journey and the whole chain carries more weight — usually without touching the design at all.
Where we would start
- 01
Lead Magnets
Is there a reason to make contact before buying?
0/10
- 02
Follow-up Process
What happens in the hours after an enquiry lands?
0/10
- 03
Value Proposition
Is the value obvious within five seconds?
0/10
Find out what your website is costing you.
Start with the free Customer Focus Website Assessment. No obligation, no pitch — just an honest read of how your site looks to the customer you want.