The tools we use,
yours to keep
These are the working documents behind every review. Take them, use them on your own website, and keep whatever you find.
7 working documents, no charge
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Website Customer Focus Scorecard
Score your own site across all fourteen categories and see exactly where enquiries leak away.
Homepage Checklist
The elements a homepage needs before it can be expected to generate enquiries.
Value Proposition Worksheet
Build a value proposition your customers recognise, in their language rather than yours.
Customer Journey Map
Map every step from first search to signed customer and find the gaps in between.
Lead Generation Checklist
The practical mechanics of turning traffic into a pipeline you can actually work.
Trust Builder Checklist
The proof, credibility and reassurance a first-time visitor is quietly looking for.
Website Conversion Calculator
Put a number on what a two percent lift in conversion is worth to your business.
Find out what your website is costing you.
Start with the free Customer Focus Website Assessment. No obligation, no pitch — just an honest read of how your site looks to the customer you want.