The tools we use,
yours to keep
These are the working documents behind every review. Take them, use them on your own website, and keep whatever you find.
6 practical tools, no charge
Five tools are ready to use interactively now. Your answers stay on your device; no account or email gate is required.
Customer Focus Checklist
Answer 24 questions and score how clearly your website puts customers first.
Homepage Checklist
Check 44 essentials across messaging, trust, conversion, accessibility, SEO, legal requirements and analytics.
Value Proposition Worksheet
Build a value proposition your customers recognise, in their language rather than yours.
Customer Journey Map
Map every step from first search to signed customer and find the gaps in between.
Lead Generation Checklist
The practical mechanics of turning traffic into a pipeline you can actually work.
Trust Builder Checklist
The proof, credibility and reassurance a first-time visitor is quietly looking for.
Find out what your website is costing you.
Start with the free Customer Focus Website Assessment. No obligation, no pitch — just an honest read of how your site looks to the customer you want.