Exactly what
you receive
A website review here is not a design opinion. It is a business development audit of the asset that is supposed to be selling for you around the clock.
Everything you need to fix the website, not just critique it.
Customer Focus Scorecard
Your website scored out of 10 across every category that decides whether a visitor becomes an enquiry, with the reasoning behind each score.
Detailed written review
A page-by-page read of your site through your customer's eyes — what they understand, what they miss and where they leave.
Homepage rewrite
New headline, sub-headline, problem statement, benefits and calls to action, written in your customer's language.
Sitemap and structure
The pages you need, the pages you don't, and the order a buyer should meet them in.
Sales funnel design
How a first-time visitor becomes a lead, a conversation and a customer — including the lead magnet that starts it.
90-day action plan
A prioritised, sequenced plan you can hand to your team or your developer and start on immediately.
Knowledge, planning, implementation, improvement.
The same advisory framework we use across every engagement, applied to your website.
- 01
Knowledge
We assess the site, your market and your ideal customer, and score the current position.
- 02
Planning
We turn the findings into a message, a structure and a funnel that fit how you actually sell.
- 03
Implementation
You get the copy, the wireframes and the action plan — implement in-house or with us.
- 04
KPI improvement
We measure enquiries and conversion after the changes, then improve the next weakest link.
14 categories, each marked out of 10.
No taste, no opinion — the same rubric applied to every site we look at.
Find out what your website is costing you.
Start with the free Customer Focus Website Assessment. No obligation, no pitch — just an honest read of how your site looks to the customer you want.