Website Lead Audit
Lead
Generation Checklist
Run 30 practical checks across visibility, first impression, lead capture, trust, tracking and follow-up.
01
Visibility
Google Business Profile links to website & gets clicks
5+ service-specific pages, not just homepage
Mobile PageSpeed score 70+
02
First Impression
What you do, who you serve, where - clear in 5 seconds
Clickable phone number in header on mobile
ONE primary CTA above the fold (e.g. Get Free Quote)
No instant pop-up, slider, or auto-play video
03
Lead Capture
Contact form with max 4 fields on every service page
Click-to-call button visible without scrolling
Online booking / calendar link
Chat / WhatsApp / Messenger widget
Lead magnet (guide, price list, checklist, quiz) for email
Dedicated landing page for ads (no menu)
04
Forms & Tech
Test lead delivers instantly to inbox / phone
Auto thank-you page + auto email to lead
All leads go to one CRM / sheet checked daily
Spam protection without annoying CAPTCHA
05
Trust
5+ recent Google reviews embedded with names
Real photos of team / work, not just stock
2-3 testimonials with specific outcome
ABN, address, suburbs served clearly listed
Privacy note near form: "We won't spam you"
06
Tracking
Google Analytics 4 installed
Google Search Console connected
Phone calls tracked as conversions
Form submissions tracked as conversions in GA4
Meta Pixel / Google Ads tag installed
07