Customer Value

Value
Proposition Worksheet

Define who you help, what they need and why your offer deserves to be chosen.

Customer profile

Observe

Customer segmentWho is your ideal customer? Be specific about role, context and constraints.Jobs to be doneWhat are they trying to achieve—functionally, socially and emotionally?PainsWhat frustrations, risks, obstacles or unwanted costs stand in their way?GainsWhat outcomes and measures of success do they want?

Value map

Design

Products and servicesWhat do you actually deliver?Pain relieversHow does your offer remove or reduce their most important pains?Gain creatorsHow does your offer produce the outcomes they value?

Fit check

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Value proposition statement

Live preview

For [target customer]who [statement of need]our [product/service]is a [category]that [key benefit]Unlike [alternative]we [primary differentiator]

For ___ who ___, our ___ is a ___ that ___. Unlike ___, we ___.

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Value Proposition Worksheet

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Value
Proposition Worksheet